“SEO puts you ahead of competition and makes it possible for you to compete favorably with your competitors or people offering the same or related services or products.” SEO is a advertising discipline focused on increasing visibility in organic (non-paid) search engine results. SEO encompasses both creative and the technical elements required to improve rankings, drive traffic, and increase awareness in search engines. There are a number of aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of creation sure your site is structured in a way that search engines understand. SEO isn't just about building search engine-responsive websites. It's about making your site better for people too. At Moz we believe these principles go hand-in-hand.
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